ALIVE invests in Aviva to expand credit access for underserved micro-entrepreneurs across Mexico

Aviva announced a US$18 million Series A round led by Valor Capital Group, with participation from ALIVE Ventures, IDB Lab, and Caravela Capital, among others.

Across Mexico, millions of micro-entrepreneurs, informal workers, and low-income households remain underserved by the formal financial system. Many lack the documentation, credit history, or trust in digital financial services needed to access traditional credit. At the same time, purely digital lending models often struggle to reach cash-based, low-digital environments where physical presence and assisted onboarding remain critical.

Aviva is addressing this gap through a phygital credit model that combines AI-powered video underwriting with a network of physical kiosks and embedded retail partnerships. This approach allows Aviva to deliver fast, simple, and transparent access to credit in communities that traditional banks and digital-only fintechs often fail to serve.

More specifically, the company provides short-duration credit products for micro-entrepreneurs, informal workers, and individuals, including productive loans for working capital and embedded point-of-sale financing for durable goods and home improvement purchases.

Through its model, Aviva helps customers access formal credit, build credit histories, reduce reliance on informal or high-cost lenders, and strengthen household and business resilience over time.

With this new round, Aviva plans to expand its footprint across Mexico, broaden its financial product offering, strengthen its technology and AI capabilities, and grow its network of retail partners.

For more information about Aviva, click here.